As BET airs their 5-part docu-series about No Limit Records, new interest in Master P. and his blueprint for Black Ownership in the music industry continue to inspire at a crucial time where the Black dollar is no longer a commodity — it’s a movement. In an interview with Master P. and No Limit artist Mia X, BALDWIN editor James R. Sanders talks Black home-ownership, protecting Black women, fatherhood, and good credit
At a time when Black ownership in the music industry was merely an audacious notion, Master P owned — and he owned abundantly.
But it didn’t stop with No Limit Records; that was the seed, and anyone who knows anything about seeds and faith, of which Master P knows plenty — knows that after the seed, comes the harvest.
BET released their 5-part docu-series chronicling a young Percy Miller, a basketball prodigy who kept trying, even after injuring himself and losing his basketball scholarship. Then, after making millions, he still made it to the NBA as a Charlotte Hornet.
Coming from the Calliope projects — one of the most dangerous, crime infested areas of New Orleans, Miller along with his 4 brothers including C-Murda and Silk tha Shocker didn’t know about Black ownership or generational wealth, but their family was always present.
The big turning point, though, came when his youngest brother Kevin Miller was murdered. It was then, that Master P. decided to come up with a plan to create opportunities for wealth that would set his entire family up and change the trajectory of his life and their lives forever.
After being offered a $1 million contract, Master P. immediately knew if that was the number he was being offered, he was worth much more than that. After sitting with Michael Jackson’s attorney, he was educated on what to ask for — a distribution deal where he’d get to own his own masters.
True. Black. Ownership.
Walking into Priority Records and asking for an 85/15 deal — something that had NEVER been asked for in the past and would eventually be 80/20, was the best deal of the time for a Black artist.
The docu-series covers what happens when the money comes, how Master P. pivots, capitalizes, deals with redlining in home ownership in all-white communities, betrayal in the industry, and of course, career highs and lows.
In an interview with Master P. and No Limit Records artist Mia X. BALDWIN talks about most of the topics mentioned in the documentary along with some of the hot topics happening today including the recent shooting of rapper Meg Thee Stallion. Watch our interview with them below and be sure to like and subscribe to BALDWIN’s YouTube page: