Kim Jones’s FENDI is a celebration of the tradition of Haute Couture. The designer is feeling optimistic about where fashion is going — and according to him, it is going back to the ball.
Part of the regulations for a garment to be considered Haute Couture has to do with the amount of time that goes into the construction. And guess what — nothing in the FENDI couture collection looks like it was made in a New York minute.
This. Is. Not. Fast. Fashion.
To successfully produce a collection like this, the designer must understand two things: 1. The audience and how the house’s girl differs from others. The second thing has to do with an appreciation and respect for the craft. These two things have to percolate in a way that’s approachable for the buyer to understand and relate. Kim Jones did that today.
This collection celebrates the tradition of Haute Couture through paying homage to the evening. Each silhouette was purposeful, dancing in the eye — the way a proper ball gown should.
But the exquisite details make a lot of what is most fly about this collection.
Like a few other designers, Kim Jones is hopeful about fashion’s future. “It’s being optimistic about being able to socialize properly. I thought it was a nice moment to say that” he said.
And there were some pretty amazing moments in this presentation like repurposed checkered fur as cardigans and jackets and painted raised appliqué in suiting and dresses. But the designer’s best moments came from the big and elaborate gowns.
Jones at this point, understands the assignment, and scores at the top of his class.
