Fashion Editor Keyonna Butler reports on Lanvin’s new appointment of Future as creative director for Lanvin Lab
On the heels of an amazing runway debut from iconic music producer Pharrell Williams, Lanvin announced that rapper Future will be the creative director for their first Lanvin Lab capsule collection.
Lanvin Lab has been described as “a space to dream and play,” which would allow guest designers to really put a new spin on the Lanvin brand. While each collection will have a different art form as the inspiration, music will be their first topic.
This isn’t the first time a luxury fashion house reached out to Hip-Hop acts to put some spice into their brand and this won’t be the last.
The brand released a statement explaining their decision to bring on Future to lead the Lanvin Lab first collection stating,
“Future is a visionary whose artistic influence extends way beyond music and entertainment and resonates throughout broad swathes of contemporary culture today,” an accompanying press release reads. “Lanvin is delighted to partner with Future, whose innovation and originality have reshaped the worlds of music and entertainment.”
The inaugural Lanvin Lab collection is slated to be released for the AW23 season.